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Why health system marketing chiefs are taking on ‘experience’ | Health IT

By June 27, 2024No Comments

Health system marketing chiefs have been increasingly adding “experience” to their titles, reflecting a shift in healthcare toward a more consumer-friendly approach prevalent in other industries.

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The Washington Metropolitan Area Chapter(WMAC) of the National Association of Health Services Executives (NAHSE) was chartered in 1978 to educate and develop minority healthcare leaders while, in conjunction with the American College of Healthcare Executives (ACHE), promoting C-Suite diversity for Healthcare Organizations throughout Northern Virginia, Southern Maryland, and the District of Columbia. The Washington Metropolitan Area Chapter (WMAC) was one of the first two chapters founded by the Association, since its inception.

Why health system marketing chiefs are taking on ‘experience’ | Health IT

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