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A 'warm hug': Why Virtua Health favors 'caring' over 'combative' language in marketing | Health IT

By June 1, 2023No Comments

When Marlton, N.J.-based Virtua Health needs advice for a new marketing campaign, it asks its patients what they think.

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The Washington Metropolitan Area Chapter(WMAC) of the National Association of Health Services Executives (NAHSE) was chartered in 1978 to educate and develop minority healthcare leaders while, in conjunction with the American College of Healthcare Executives (ACHE), promoting C-Suite diversity for Healthcare Organizations throughout Northern Virginia, Southern Maryland, and the District of Columbia. The Washington Metropolitan Area Chapter (WMAC) was one of the first two chapters founded by the Association, since its inception.

A 'warm hug': Why Virtua Health favors 'caring' over 'combative' language in marketing | Health IT

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