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‘Paying homage to the rich history:’ Inside Beaumont, Spectrum’s rebranding process | Health IT

By October 21, 2022No Comments

Corewell Health, the new name for the combined Southfield, Mich.-based Beaumont Health and Grand Rapids, Mich.-based Spectrum Health represents much more than a rebranding process; it is the culmination that captures both of the organizations’ histories and the excitement of new possibilities, according to a marketing executive at the system. Health IT

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